millennium...remember how eager we were to greet it on
December 31st of 1999 and 2000? Remember when the most debated
issue in the world was "When does the new Millennium start?"
Seems like a long time ago, doesn't it.
This year, we have a million fewer square feet of office
space in lower Manhattan, many fewer souls on the planet and
uncertainty and fear all around us. Nothing is as it seems
anymore, except for one thing. We control our attitude and
actions, which ultimately controls our destiny. If we are not
willing to give into the paralysis that fear creates we will
make our world a better place and help each other achieve our
dreams and goals.
The good news is that there is a lot of activity going on
in the business world and there is business out there to be
had. At this time of year, while distributors are taking care
of year-end business, suppliers are finalizing travel plans
for 2003. The first shows of the year are only eight weeks
away. One thing binds us all, however. Supplier, Distributor
and client are eagerly awaiting next year.
This year has been a tough one for everyone. There are
reasons to be excited, though. During times of change
opportunity abounds. As we move into the second year of the
new millennium we have lots of reasons to be excited. We'll
have a new government and regardless of who wins, the change
will be good for business.
I speak with distributors all over the country in my
travels and the most interesting thing I am finding is that
many of them are thriving in this economy. I don't mean that
they are getting rich. I mean that their spirits are high.
They have to work for the business again and are being
reminded of why they got into this business in the first
Do you remember working in another business and dragging
yourself home on Friday night? Many of us do. Lots of us still
drag ourselves home on Friday night but in the promotional
products business we get into party clothes and have some fun.
Well, maybe not, but at least our attitude is pretty good.
After all, we get to sell cool stuff!
I recently had a chance to watch a distributor in Charlotte
create a custom bobblehead doll of his father, a prominent
promo products seller in the region. They were looking over
the artwork from Prime Line and they were having lots of fun.
I was reminded that this is a fun business and started to
Later that week I watched three distributors give
themselves and their client's back rubs with a massage roller
from TagMaster. All five of them were laughing and having a
good time. I'm sure that a sale was made because the
enthusiasm was high and because I was reminded that this
business is fun!
A month ago I came home to a big package on my doorstep
from KC Caps. Inside was a really impressive sample kit
featuring some great caps. The embroidered samples were pretty
lame but one caught my eye. It was for Foodmaker and had a
Jack In The Box Restaurant logo. I kept it for myself and I'm
wearing it today. It reminds me that this is a fun business!